NASBLA Roundtable

BRP discontinues the manufacturing of outboard engines and agrees with market leader Mercury Marine to support boat packages.

  • 1.  BRP discontinues the manufacturing of outboard engines and agrees with market leader Mercury Marine to support boat packages.

    Reporting Project
    Workgroup
    Posted 05-28-2020 01:02 PM

    BRP announced it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water.

    "Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand," said José Boisjoli, President and CEO of BRP. "We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers," he added.

    http://ir.brp.com/news-releases/news-release-details/brp-advances-marine-strategy-focusing-boats-and-new-technologies



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    Cody Jones
    Boating Law Administrator
    Asst. Commander Game Warden
    Texas Parks & Wildlife Dept.

    Texas Game Wardens Serving Texans since 1895 - Law Enforcement off the Pavement
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