The presentation will share the past six years of experience using media to target boaters and the lessons learned from market specific research. We'll share best practices and show results from both the power/sail and human powered outreach projects. We'll also show states how to use national boating media for their own targeted messages. Presentation by Jim Emmons at the 2017 NASBLA Annual Conference#paddlesports XX #AnnualConference #Limited English #2017 #Marketing#Paddlesports#Presentation
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