Mobile User Name

Rachel Johnson, CAE

Executive Director,
National Safe Boating Council

Social Links


I've been Executive Director of the National Safe Boating Council (NSBC) since October 2013. In this role, I serve as the technical content advisor in direct support of the NSBC’s education, training, and outreach programs; plan and develop national boating safety awareness projects and campaigns; and serve as a representative of the NSBC to national and international organizations. I have been with the NSBC for eight years, previously as its Communications Director.

I was recently appointed by the Department of Homeland Security to serve as a member of the National Boating Safety Advisory Council (NBSAC), and have done extensive committee work with the National Association of State Boating Law Administrators (NASBLA), and sit as the Chair for the Life Jacket Wear Rate Tiger Team.

I was recently recognized with PR News’ People to Watch in PR and under my management, the NSBC’s “Ready, Set, Wear It!” Life Jacket World Record Day received ASAE’s 2013 Summit Award for making “America and the world a better place to live.”

I graduated magna cum laude with a Bachelor of Arts in Communication Studies and a Bachelor of Sciences in Recreation and Parks Management from Frostburg State University.


Frostburg State University
Communication Studies; Recreation and Parks Management

Professional Associations

ASAE: The Center for Association Leadership
2011 - Present

Public Relations Society of America
2011 - Present

Job History

National Safe Boating Council
Executive Director
October 2013 - present

National Safe Boating Council
Communications Director
June 2010 - September 2013

National Safe Boating Council
Outreach Manager
December 2007 - June 2010

YMCA of the Ozarks
Outdoor Education Program Specialist
August 2007 - November 2007

Honors and Awards

Certificate of Excellence for Outstanding Communications Program
Public Relations Society of America National Capital Chapter (PRSA-NCC)

Chair Award
National Safe Boating Council (NSBC)

Gold Winner – PR Wear It! Campaign
Hermes Creative Awards

Internet Advertising Competition (IAC) Award - "Best Non-Profit Social Media Campaign"
Web Marketing Association

National Partnership Award
U.S. Coast Guard Auxiliary (USCG Auxiliary)

Outstanding Stewards of America’s Waters (OSAW) award for “Public/Private Collaboration"
National Hydropower Association (NHA)

Recipient - “People to Watch in PR”
PR News

Social Media Icon Awards – Twitter: PR Campaign for “Wear It!”
PR News

Summit Award for the "Power to Make the World a Better Place"
ASAE - The Center for Association Leadership