Presented to the Texas Parks and Wildlife Department Law Enforcement Division.
Texas Parks and Wildlife created a media outreach campaign which took a number of innovated approaches to getting the Operation Dry Water messaging out prior to and during the ODW weekend. In total, Texas Game Wardens conducted 33 news interviews, to include both English and Spanish news channels, over the course of the 3-day weekend. Additionally, the Law Enforcement Division ran a social media campaign that consisted of 32 social media posts on various platforms. These social media posts produced over 650,000 unique impressions and engaged more than 74,000 people over the course of July 4th and the 2019 Operation Dry Water campaign.