Presented to the First Coast Guard District’s Public Affairs Team.
The First Coast Guard District’s Public Affairs Team masterfully employed five social media platforms and provided input and support to 42 Facebook pages managed by subordinate units. The staff's creative and successful media outreach campaign reached 3.2 million people on social media, generating more than 71,000 engagements. Working closely with federal, state and local law-enforcement partners, the First District team engaged and informed the boating public on the dangers of boating under the influence, while emphasizing general boating safety.