As new lifejackets enter the US and Canadian markets, one notable difference will be the labeling on devices and the consumer point of sale attached to those devices. The purpose of the presentation is to educate and familiarize the audience on the new marking and labeling requirements for lifejackets. This presentation includes the origin of the new marking and labeling requirements, as well as an overview of the design specifications for the lifejacket labeling and consumer point of sale information.